SEO - Tools

Purpose of this application is to compare two website pages for SEO metadata.This can provide insights into different metrics for comparing the site's SEO dataset.

STEP 1: Click on Run Reports tab to run the reports for selected website.
STEP 2: Select the website from the dropdown and click on Run Report button.
STEP 3: Upon successful execution status will be shown as “Report Generated Successfully”.

STEP 1: Click on View Reports tab to view the reports for selected website.
STEP 2: Select the website from websites dropdown list and select the report for specific timestamp from select report dropdown for the selected website
(Note: Diff count indicates the changes in between current timestamp and previous timestamp reports)
STEP 3: Click on View report button to view the reports.
STEP 4: Click the expand icon to view the meta data of specific url.
STEP 5: Click Export option to download all the data as CSV file.

STEP 1: Click on compare reports tab to compare the reports.
STEP 2: Select the website from websites dropdown and select the reports from dropdown to compare the reports.
STEP 3: Click on compare report button to compare the reports.
STEP 4: Check the difference only filter from input and click on view reports to view only difference between the reports.
STEP 5: Click on export button to download the compared reports.

Purpose of this application is to recursively retrieve the questions from the People Also Ask (PAA) section. This can be used to understand what type of questions people are actually asking across the brand sites.

STEP 1: Click on “Run PAA Scraper” tab to recursively retrieve the questions from the People Also Ask (PAA) section.
STEP 2: Enter the key word in input field to search.
STEP 3: Choose the depth from radio input (0,1).
STEP 4: Click Execute to run the application.

Purpose of this application is to perform sitemap audit for a selected brand. This can be used to identify any standard test folders or files, any pages with error status or any old URLs needs to be removed from sitemap.

STEP 1: Click on “Execute Sitemap Audit” tab.
STEP 2: Select the brands from dropdown.
STEP 3: Select the result type “ALL” to view all the URLs or “Errors only” to view failed URLs.
STEP 4: Click on execute to view the result.

Google Page Speed leverages the Lighthouse API to add and view URL's for testing key metrics that impact SEO. Google Page Speed or measure Core Web Vitals signals that impact SEO rankings like FID, LCP & CLS.

STEP 1: Select View Reports link - Google Page Speed Reports are dynamically generated
STEP 2: Select brand or use the search filter to browse URLs
STEP 3: Click the Url to view Core Web Vitals metrics
STEP 4: In detailed chart view, toggle charts to view page speed signals trends
STEP 5: Toggle Historical charts to quick compare previous reports

STEP 1: Select GPS Config link - Access is controlled via login
STEP 2: Select brand, add urls using the following syntax https://www.jeep.com/index.html
STEP 3: Through the admin table remove URL's or manually run reports using the buttons in the URL table.
STEP 4: If there are any error messages from running the Tests it is captured in the Error logs below the admin table.
STEP 5: The error admin: Using the buttons for the specified URL, allows users to toggle error details, re-run the report or remove the error notification

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